Barry M gets nostalgic with cult favourite relaunch

By Becky Bargh | Published: 17-Dec-2018
Colour Cosmetics

The British-based nail care brand has revived its crackle effect nail polish in a brand new shade

British-based nail polish brand Barry M has relaunched a cult favourite with a brand new look.

For a limited time customers will be able to recall their 2010 nail polish look with its best-selling Crackle Effect (£3.99) product in a new metallic silver shade.

To use the product, consumers can apply on top of any nail colour to reveal the crackle effect.

Before its discontinuation, the brand stocked a range of colours in black, pink, gold, blue, orange, red and white, among others.

The product is now available exclusively from barrym.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

  • Companies:
  • Barry M Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The 10 hottest beauty launches hitting shelves this week

Read more
From the latest in tanning products to the ‘world’s first’ solid serum bar, Cosmetics Business rounds up the newest products on-shelf this week

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches to know this week Cosmetics Business rounds up seven new beauty launches which caught our eye this week, including Charlotte Tilbury’s Pillow Talk Big Lip Plumpgasm lip gloss
  2. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi
  3. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Meet the beauty brands moving in on fashion and lifestyle A reversal of luxury fashion houses moving into skin care and make-up, more beauty brands have been expanding into lifestyle categories in 2024. Here’s why
  5. Serena Williams makes cosmetics debut with Wyn Beauty William’s entry into the make-up category comes after she launched a wellness brand focused on recovery in 2022

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The 10 hottest beauty launches hitting shelves this week

From the latest in tanning products to the ‘world’s first’ solid serum bar, Cosmetics Business rounds up the newest products on-shelf this week
Colour Cosmetics

Geordie Shore’s Vicky Pattison challenges ‘ridiculous’ pressures of social media with No Filter Beauty

British TV personality is claiming to use her new beauty venture to break down pressures of social media
Colour Cosmetics

Make-up ‘illusionist’ Romaine-Jade Tulloch lands ambassador role with Barry M

Also known by her Instagram handle @cakefacerj, the beauty creator is famous for her intrinsic optical illusions using make-up
Colour Cosmetics

The makers of Harry Potter create magic with Barry M for new make-up line

Warner Bros. have teamed up with the drugstore beauty brand for its second official collaboration inspired by Hogwarts and J.K. Rowling's Wizarding World
Colour Cosmetics

Barry M reveals collection of bold liquid eyeliners

The new Hi Vis Liquid Eyeliners are available in four bright shades
Colour Cosmetics

Barry M make-up artist Anna Lingis lands own collection

The celebrity MUA has worked with Ariana Grande, Olivia Buckland and Pete Wicks
Colour Cosmetics

Towie star Pete Wicks to front Barry M Wildlife campaign

The reality TV star is helping support the beauty brand’s charity partnership with the David Shepherd Wildlife Foundation
Subscribe now