American singer Ariana Grande has released a new scent in partnership with LUXE Brands.
The new scent CLOUD (from US$20) joins the 25-year-old’s four other fragrances.
CLOUD is said to be inspired by optimism and hope, with top notes of lavender, pear and bergamot; heart tones of crème de coconut, praline and vanilla orchid; and a dry down of musks and woods.
Talking about the success of Grande’s perfumes, CEO of LUXE brands, Joel Ronkin said: “Each of Ariana’s fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances.
“We are incredibly honoured to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of CLOUD.”
The fragrance bottle features a subtle blue tint with a cloud base and cap.
It will be available from Ulta Beauty stores in the US, Shoppers Drug Mart in Canada and via arianagrande.com.
