Aesthetic-like cosmetic claims must be backed up, here's how

By Julia Wray | Published: 21-Feb-2023

Aesthetic medicine inspired cosmetics are tipped to be hot throughout 2023. But how can claims associated with this trend be substantiated?

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From wrinkles being ironed out to plumped-up lips via toned body contours, aesthetic medicine promises to perfect our appearance.

And, increasingly, sophisticated topical cosmetics are erring towards claims more commonly associated with the clinic.

Speaking at a recent London, UK-based event, In Trend’s Glendean Rehvan noted that the ‘Zoom effect’ had encouraged greater interest in aesthetic treatments. 

But she added that plenty of those who book a consultation do not follow this up with a treatment – and suggested that such consumers would be looking to skin care, instead, to give them results. 

“We’ve definitely seen an increase in products and companies wanting to utilise claims that are coming from aesthetic medicine,” says Jay Ingram, Director, EMEA at compliance services and regulatory solutions company Delphic HSE.

“Products such as this are launching regularly in the marketplace and considered safe, quick wins compared with traditional procedures and treatments,” Sam Booth, Business Development Manager, Cosmetics & Personal Care/Detergents & Household Cleaning at consumer product testing specialist Eurofins, tells Cosmetics Business.

“This can be for both face and body, with face products including plumping and lifting skin care, lip products including the ‘filler’ plumping effect, then body care can be lifting, contouring and firming treatments.”

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