What does the skinification of hair and make-up mean for product testing?

Published: 18-Mar-2024 Featured companies: Eurofins Cosmetics and Personal Care
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Skinification is a growing trend fuelled by consumers wanting to streamline their beauty routines. It involves incorporating skin care and health-related claims into products that traditionally wouldn’t offer these benefits.

A common example of this is hair products that incorporate moisturising and protection aspects for the scalp, or make-up products containing traditional skin care-inspired ingredients providing hydration, anti-pollution or sun protection functions.

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