Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
This month the focus is on female skin care coverage in the UK press for last year, from 31 December 2012 to 31 December 2013. The results include products such as Chanel Le Weekend to YSL Forever Light Creator Serum, both luxurious products for the face which have proved very popular since they launched last year.
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