Acqua di Parma brings the Mediterranean to Harvey Nichols

By Sarah Parsons 24-May-2017

The Italian lifestyle brand will open a pop-up next month to celebrate the La Collezione travel set

Italian lifestyle company Acqua di Parma is to open a mediterranean themed pop-up in Harvey Nichols UK next month.

The Blu Mediterraneo will open from 2-8 June in London to promote the new La Collezione travel set.

Customers will be offered complimentary customisation of the fragrance bottle from an on-site artist with any Blu Mediterraneo purchase.

Luxury gelato brand Snowflake has also created three perfume-inspired flavours for the pop-up: Bergamotto di Calabria, Arancia di Capri and Fico di Amalfi.

All customers who purchase Blu Meditteraneo during the pop-up will also receive a Majolica painted pottery tile scented with their choice of fragrance.

The Mediterraneo La Collezione travel sets (£99) were released earlier this month.

The two sets allow consumers to personalise their scent by layering any three fragrances from the Blu Mediterraneo range.

Sign up for your free email newsletter

The Acqua di Parma set includes: Bergamotto, Arancia & Fico.