A refined palette: The best refillable eyeshadow packaging for your brand

By Austyn King | Published: 7-Jun-2023

Refillable eyeshadow palettes are helping brands boost their eco-credentials with added customisable and luxury benefits

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As brands continue to seek more eco-friendly beauty solutions, refillable cosmetics are quickly filling up consumers’ make-up bags.

In the UK, sales of refillable prestige beauty products soared by 47% to £34m from January to July of last year – more than double those of the total prestige beauty market, which increased 22% in the same period, according to market researcher The NPD Group.

Meanwhile, data from luxury retailer Fenwick found that Google searches for ‘refillable beauty’ had increased 59% over the last year.

While refillables are gaining traction across fragrance and skin care, make-up is leading the charge: sales of refillable make-up shot up by 364% in the period from January to the end of July 2022, compared to the year prior, in contrast to the overall make-up market which saw a 30% year-on-year growth.

“As many beauty consumers are striving to make more environmentally conscious purchasing choices, refillable packaging offers

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