A flexible take on mascara

Published: 20-Aug-2010

Bourjois has selected Alcan Packaging Beauty to provide the innovative packaging for its new Elastic mascara. Created by design agency La Vache Noire, the cap is inspired by the mascara’s elastic formulation and comes in the shape of a drop of product. The drop is a glossy black in contrast to the rest of the packaging, which is matt black and soberly decorated with silver hot foil stamping.

In addition to the pack, Bourjois Elastic mascara features a plastic brush with highly flexible fine fibres for a lengthening effect.

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