The eyebrow beauty brand is giving away goody bags worth up to £30
Benefit Cosmetics' London flagship store
Benefit Cosmetics is tapping into the bottomless brunch trend for its latest marketing push.
The LVMH-owned brand is hosting the one day ticketed event for foodie and beauty lovers at The Lucky Club Mayfair, central London, on 6 August.
Open from 10am - 6:30pm, 'The Benefit Brunch' has been developed as an opportunity to showcase the eyebrow specialist's latest launch along with hero products.
Diners will receive a Benefit Cosmetics goody bag worth up to £30 and complimentary brow consultations, alongside the bottomless drinks.
But for consumers wanting to stay off the tipple, there are two-tier ticket options.
The standard brunch ticket is £20 versus the bottomless brunch ticket at £30.
Each option includes one welcome drink and one main course from the branded menu.
Benefit, meanwhile, will donate £5 from every ticket sold to its philanthropy programme Bold is Beautiful.
The CSR initiative, created in 2015, partners with non-profit organisations to support women and girls through education and mentorship.
The philanthropic donation is part of a month-long initiative which sees Benefit donating £5 from every eyebrow wax to cancer support charity Look Good Feel Better.