Pure Beauty

A Benefit Cosmetics-themed bottomless brunch is coming to London

Published: 26-Jul-2022

The eyebrow beauty brand is giving away goody bags worth up to £30

Benefit Cosmetics is tapping into the bottomless brunch trend for its latest marketing push.

The LVMH-owned brand is hosting the one day ticketed event for foodie and beauty lovers at The Lucky Club Mayfair, central London, on 6 August.

Open from 10am - 6:30pm, 'The Benefit Brunch' has been developed as an opportunity to showcase the eyebrow specialist's latest launch along with hero products.

Diners will receive a Benefit Cosmetics goody bag worth up to £30 and complimentary brow consultations, alongside the bottomless drinks.

But for consumers wanting to stay off the tipple, there are two-tier ticket options.

The standard brunch ticket is £20 versus the bottomless brunch ticket at £30.

Each option includes one welcome drink and one main course from the branded menu.

Benefit, meanwhile, will donate £5 from every ticket sold to its philanthropy programme Bold is Beautiful.

The CSR initiative, created in 2015, partners with non-profit organisations to support women and girls through education and mentorship.

The philanthropic donation is part of a month-long initiative which sees Benefit donating £5 from every eyebrow wax to cancer support charity Look Good Feel Better.

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