9 beauty brands experimenting with NPD

From brands jumping on the ‘clean’ beauty movement to first-time formulas from hair care favourites, Cosmetics Business rounds up the newest beauty launches on the market this week

From brands jumping on the ‘clean’ beauty movement to first-time formulas from hair care favourites, Cosmetics Business rounds up the newest beauty launches on the market this week.

For this week’s round-up of the biggest beauty drops, the overarching theme is NPD.

All eight of the beauty brands named in this line-up have tried their hand at a new trend; from first-time formulas from hair care brand Philip Kingsley to a new plastic-free product development from ethical beauty brand Ethique.

Read the full list below.

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