3 trending fragrance notes that capture the zeitgeist

By Jo Allen | 23-May-2023 Featured companies: Givaudan Active Beauty
Fragrance

Cosmetics Business asks the industry’s leading perfume experts what these notes say about consumers' current desires

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This article was originally published in the Fragrance Trend Report Receive your copy here.

Fragrance notes may waft in and out of fashion, but they endlessly capture the spirit of the times. Consider patchouli – a note synonymous with the 60s, and a symbol of peace and love.

Or amber, which was used in some of the most iconic 80s fragrances, and reflected the opulence of the power-driven decade.

The notes that come to the fore in perfumery are already in the air – and they can also say a great deal about how consumers are feeling, and how they want to feel.

Here, Cosmetics Business highlights three fragrance notes that are trending in 2023, and finds out how they are capturing the zeitgeist.

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Featured companies

Givaudan Active Beauty offers an extensive portfolio of innovative cosmetic active ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers...
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