CPL Aromas, a leading global fragrance house, has announced the launch of AromaHydro, a breakthrough fragrance technology designed to transform fine fragrance formulation by replacing traditional solvents such as alcohol with water wherever possible.
AromaHydro is a water-based, alcohol-free concentrated formulation that can be diluted with water to create a ready-to-use fine fragrance. By removing alcohol from the formulation, AromaHydro delivers superior skin feel, enhanced safety, and improved sustainability, while opening the door to advanced fragrance delivery systems.
“At CPL Aromas, innovation is driven by performance, creativity, and sustainability,” said Michael White, Global R&D Director at CPL. “AromaHydro reflects a fundamental shift in fragrance formulation. It is a smarter, more adaptable technology that meets modern consumer expectations while delivering long-lasting performance and excellent skin feel.”
By removing alcohol from fine fragrance formulation, AromaHydro enables brands to reduce environmental impact while simplifying production and logistics. Traditional ethanol fragrances can require up to 1,000 litres of water for every litre of ethanol produced. AromaHydro avoids this intensive process entirely, while also eliminating many of the regulatory, labelling, storage, and transportation challenges associated with alcohol-based products, resulting in a more efficient and simpler supply chain.
The new technology allows perfumers to significantly reduce the use of solubilisers eliminating common issues such as stickiness and poor sensory feel, resulting in a cleaner, lighter application that hydrates the skin. The product is specially formulated for a longer-lasting scent experience on skin.
AromaHydro technology is patent pending, reinforcing CPL Aromas’ commitment to proprietary innovation. AromaHydro is fully aligned with CPL Aromas’ Benefits Platform, which focuses on enhancing performance, addressing evolving consumer needs, and delivering long-term value with sustainability at its core. The technology supports clean fragrance development, responsible sourcing, and modern formulation trends while maintaining high performance standards.
“With AromaHydro, we are offering our customers a future-facing fragrance solution, one that is cleaner, safer, and more versatile, without compromising on creativity or performance,” added Michael.
