Nails.INC reveals ‘cleanest’ launch to date

By Becky Bargh | Published: 22-Jun-2020

The new 12-sku plant-based line is said to be free from formaldehyde, acetone and parabens

Nails.INC, the sister brand of INC.redible Cosmetics, has introduced its ‘cleanest’ beauty launch to date.

The nail care brand is celebrating 21 years in business with a new 12-sku line of plant-based polishes (£9 each).

The products are said to be 21-free, meaning they do not contain certain potentially toxic ingredients, including formaldehyde, acetone and parabens, and are UV reactive to boost glossiness.

Shades range from dark blues and reds to bright greens and pinks, and have been given eco-inspired names such as Eco ego, Detox on repeat and Mother Earth’s calling.

Nails.INC has also dedicated 80p to the Rainforest Trust for every image posted on Instagram using the #postforplantpower.

The British charity, in partnership with its US counterpart, purchases and conserves the world’s most threatened rainforests in order to protect endangered species.

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