Miller Harris’ new scent is appealing to literary lovers, with the launch of Violet Ida (from £75).
Inspired by the protagonist of Graham Greene’s 1938 crime novel Brighton Rock, Ida Arnold, the perfume aims to symbolise the vitality of the character.
The fragrance top note includes Italian bergamot and carrot seed, the heart is orris beurre and heliotrope and the base layer is are vanilla and liquid amber.
The British niche perfume brand describes Violet Ida as “for those who are glamorous with a hint of danger and a heart of gold.”
The first in a collection dedicated to Brighton Rock, consumers can purchase Violet Ida from today online and in store.
Launch: out now