Miley Cyrus returns to Mac for second campaign

Published: 6-Aug-2015
Colour Cosmetics

Viva Glam Miley Cyrus II launches

Mac has teamed up with pop singer Miley Cyrus for a second Viva Glam campaign. Cyrus announced the news and shared pictures from the upcoming campaign on her Instagram account this week with the caption: "Help to end AIDS with my new @MACcosmetics #VIVAGLAM lipstick available online in North America on 9/8".

The star is fronting ads for two new products: Viva Glam Miley Cyrus II Lipstick in Bright Orange (£15.50) and Viva Glam Miley Cyrus II Lipglass in Bright Orange with Sparkling Pearl (£14.50).

As with previous Viva Glam campaigns, the full retail price from both products, minus VAT, will be donated towards the Mac AIDS Fund, helping women, men and children across the world affected by HIV/AIDS.

Cyrus first appeared as the face of Mac Viva Glam in 2014, with adverts for a hot pink lipstick.

Launch: September

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