Maybelline New York has announced American model Gigi Hadid as its newest spokesperson. She will make her debut in advertising campaigns later this year.
"We are thrilled to welcome Gigi Hadid to Maybelline New York,” said Jerome Bruhat, Global Brand President. "As the fashion industry's newest 'it' girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life."
“Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real! It’s the most incredible feeling and is a dream come true,” said Hadid. “I feel so honoured and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity.”
At 19, Hadid has walked the runways of fashion brands including Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott, and Chanel. She also recently completed her first year of undergraduate studies in forensic psychology at Eugene Lang College The New School for Liberal Arts, in New York City.
Hadid will join a group of other Maybelline celebrity spokeswomen which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst and Kemp Muhl.