The winning project was celebrated for its circular-first approach. Rooted in a commitment to nature and future generations, The Regenerative Box is a circular design that balances aesthetics with authenticity. Made from cork, hand-harvested from cork oak trees without ever cutting them down, the project unites material innovation and cultural relevance. Each box tells the story of the forest it comes from, using technology to trace origin and communicate the brand’s sustainability commitments.
In Portugal, cork is more than a material, it’s heritage. This design honoured that legacy while creating packaging that carries food from the earth and connects local identity to global sustainability. More than packaging, it’s a quiet reminder that sustainability is not only about what we use, but how we design, respect and reconnect with the world.”
The project exemplifies MTYS’s 360º Packaging approach, integrating life cycle thinking, responsible material sourcing, structural and visual design, and traceability to transform sustainability goals into measurable brand value.
