Material world: Chanel’s tweed-inspired eyeshadow palette is beauty's latest fabric themed trend

By Julia Wray | Published: 1-Sep-2022

The luxury brand’s new eye collection, Les 4 Ombres Tweed, is based on Gabrielle Chanel’s tweed creations

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Tweed, like monochrome or the N°5 apothecary bottle silhouette, is synonymous with the House of Chanel.

Designer and founder Gabrielle ‘Coco’ Chanel is claimed to have valued the fabric for its flexible texture and irregular patterns, which lend it a natural appearance.

It is fitting, therefore, that Chanel Makeup Creation Studio is channelling the casually elegant material for its new 2022 eye collection, Les 4 Ombres Tweed.

For the collection, four new eyeshadow quads have been released: Tweed Fauve (with earthy and fiery hues), Tweed Cuivré (precious metals), Tweed Pourpre (pinks and mauves) and Tweed Brun (natural colours).

A tweed pattern is embossed onto the surface of each shade and, leaning into the textural theme, each quad comes in a tweed pouch made by Maison Lesage.

The fashion house’s signature fabric, however, has also been a source of inspiration for other beauty and fragrance names with links to couture.

To celebrate Chanel’s new launch, Cosmetics Business has rounded up other launches influenced by textiles from satin to suede.

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