'Compact' – it is all in the word; it conveys the ability to compress both product and brand into a small and convenient space.
But at the same time, that space needs to be defined by a container, which is different and at the same time pleasing.
That need for difference, and for maximum appeal to new groups of consumers, has made defining the word 'compact' and the materials it is made from more difficult than ever.
The range of products delivered in some sort of compact has been growing, from
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.Featured companies
Quadpack
Quadpack is a global manufacturer and provider of cosmetics packaging solutions for beauty brands. Established in 2003, it has offices and production facilities in Europe, the...
Eurovetrocap
Eurovetrocap has been developing, manufacturing and selling for over 30 years, glass and plastic packaging for cosmetic, pharmaceutical and make-up markets.
HCP Packaging
A trusted global partner at the forefront of creativity and innovation, driving the future of beauty packaging
Vetroplas Packaging
Founded in 2006, Vetroplas has a full range of high quality packaging solutions, specialising in premium glass and plastic bottles and jars, aluminium bottles, airless...
- Companies:
- Louis Vuitton Moet Hennessy
- Dior
- Texen Group