Mantle skin care restricts Gen Alpha from buying its products

By Amanda May | Published: 22-Mar-2024

The Swedish skin care brand has added an age limit to its website in reaction to young girls being exposed to adult skin care content on TikTok

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Mantle has implemented an age limit on its website to prevent Gen Alpha from buying its advanced skin care. 

Consumers under the age of 18 cannot buy any of the Swedish skin care brand’s face and body products which contain active ingredients.

The move is in response to the ongoing ‘Sephora kids’ phenomenon, which

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