With our webinar "Male grooming - how to support cosmetic product claims?" We would like to address a market that - driven by changing consumer behavior - has recently got more and more in the focus of the cosmetic industry.
In their presentation, our experts Viktoriya Kazakova and Antoine Jourdren will first discuss the background and characteristics of the market and then illustrate specific test methods for male grooming claims. After an outlook on the future development, questions from the audience will be answered at the end of the webinar.
The webinar agenda at a glance:
- What is "Male Grooming"?
- Background information
- Product categories
- Study designs
- Date: 24.11.2022
- Speakers: Viktoriya Kazakova and Antoine Jourdren
- Duration: 1 hour
- Participation fee: Free of charge