Sephora Europe taps music star John Legend to front holiday campaign

By Lollie Hancock | Published: 28-Sep-2026 Lollie Hancock
Marketing

LVMH-owned beauty retailer Sephora’s holiday campaign is here, with a new original song from multi-winning artist John Legend

Sephora Europe taps music star John Legend to front holiday campaign

Sephora Europe has teamed up with award-winning musician John Legend to front their holiday campaign.

Teasing the upcoming campaign, set to be unveiled on 5 October, the brand shared a snippet of a new original song composed and performed by the ‘All of Me’ singer.

The retailer shared a short clip of the original song, ‘Here It Is’, to its social media channels ahead of the upcoming campaign reveal.

Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.

The holiday partnership between Sephora Europe and Legend was developed in collaboration with Universal Music and its creative agency A&R Studios.

 

 

Sephora Europe said in a statement that the partnership “marks a cornerstone of our festive moment this year, designed to bring an exceptional emotional and cultural experience to our community across Europe”.

The collaboration between Sephora Europe and Legend strengthens the retailer’s relationship with musicians.

Last year, Sephora teamed up with singer Mariah Carey to kick off the 2025 festive season, riffing off her annual ‘it’s time’ holiday video.

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