Lush opens pop-up based on Wes Anderson’s new film Asteroid City

By Amanda May | Published: 9-Jun-2023 Amanda May
Body Care Retail Marketing

The activation will run for five weeks and sell the British beauty brand’s exclusive Asteroid City bath collection

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Lush opens pop-up based on Wes Anderson’s new film Asteroid City

“It is about offering an immersive experience,” said Melody Morton, Lush’s Concepts Creative Director

“It is about offering an immersive experience,” said Melody Morton, Lush’s Concepts Creative Director

Lush has opened a Wes Anderson-themed pop-up in London based on the filmmaker’s upcoming movie Asteroid City.

The Lush X Asteroid City Gift Shop in Soho is designed to make visitors feel like they have stepped into the director’s sci-fi movie.

The activation will run for five weeks and sell the British beauty brand's exclusive Asteroid City bath collection.  

“We are passionate about retail spaces and driving footfall back into stores – to do this we know we want to give customers new experiences,” Melody Morton, Lush’s Concepts Creative Director, told Cosmetics Business.

“This pop-up is just challenging us and the way we offer new experiences to customers, and we love that it is a themed retail space. 

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