Lookfantastic to ‘strengthen’ its retail position via launderette-themed UK pop-up

By Amanda May | Published: 27-Aug-2026 Amanda May
Retail Marketing

The THG-owned beauty retailer is bringing its AW26 campaign to life via one-day activation The Fresh Cycle in September, delivering experiential retail that connects consumers with trends and new products in a ‘relevant and memorable way’

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Lookfantastic to ‘strengthen’ its retail position via launderette-themed UK pop-up

Lookfantastic is hosting a launderette-themed pop-up in the UK next month to “strengthen” its position as a destination for beauty discovery.

The THG-owned retailer is bringing its AW26 campaign to life via The Fresh Cycle, a one-day activation in London which will turn a traditional laundrette into a beauty destination, inviting consumers to “wash away last season and refresh their routines”.

The pop-up, which takes place on 3 September, is part of Lookfantastic’s broader strategy to deliver experiential retail that connects consumers with emerging trends, new products and expert-led beauty recommendations in a “relevant and memorable way”.

“The Fresh Cycle pop-up brings our AW26 insights to life in a way that is playful and engaging,” Keely Gough, Managing Director of Lookfantastic, told Cosmetics Business.

Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.  

“It is an opportunity to take what we are seeing through our trend intelligence, platform data and expert insight, and turn that into an

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