Look Good Feel Better unveils striking new #Warpaint4Life campaign

Published: 21-Sep-2017

The charity aims to evoke camaraderie and empathy with a military-inspired series of portraits

Look Good Feel Better, the UK support charity for women with visible side-effects of cancer treatment, has launched its #Warpaint4Life campaign.

Inspired by 1940’s wartime posters, the campaign features a series of striking portraits of women dressed in military-inspired outfits wearing make-up.

One of the women, named Polly, is pictured wearing a bullet belt of lipsticks, while another, called Lindi, is armed with make-up brushes.

Polly: Photographed by Josh Van Gelder<br> with make-up by Caroline Barnes

Polly: Photographed by Josh Van Gelder
with make-up by Caroline Barnes

Meanwhile, Pip and Kinga are adorned with eyeshadow and bronzers in the place of medals.

Talking about the photoshoot, Pip said: “It made me feel so good inside and happy – it made me sparkle and giggle, a lot!

“I’m totally overwhelmed with the final pictures and could not believe the transformation.”

Polly added: “Warpaint means facing the day without having cancer written across your forehead.”

The #Warpaint4Life campaign was first launched in 2014 and won Marketing Campaign of the Year at the Third Sector Awards.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like