Retail consultants and make-up artists at UK retailer Debenhams are to benefit from training on how to best-serve customers with cancer.
As part of a new partnership with charity Look Good Feel Better, staff will learn how to advise consumers when it comes to managing the visible side effects of cancer treatment.
Sarahjane Robertson, Executive Director at Look Good Feel Better, said: "Being able to teach people skills such as how to recreate missing brows and eyelashes, as well as combating dryness and changes to skin tone, can help transform how people feel about themselves.
“We are delighted to partner with Debenhams and their in-store beauty colleagues so that those in need have an accessible and additional place to go for advice and support, alongside our long-standing workshop programme.”
With training already in action, more than 370 retail staff have already been versed on the types of appearance-related concerns those undergoing cancer treatment might face.
This can vary from person to person, but typically includes: drier skin, redness, hair loss from the eyelashes and eyebrows.
Trained beauty hall colleagues will wear pink LGFB badges
Richard Cristofoli, Managing Director of Beauty and Marketing at Debenhams, added: “Our aim is to ensure that our beauty halls are friendly, approachable and easily accessible - with expert advice for everyone.
"We recognise the requirements of those undergoing cancer treatments are unprecedented so embarking on a training programme and partnering with Look Good Feel Better is an important new initiative for our business.”
According to Cancer Research UK, approximately 359,960 people are diagnosed with cancer every year, with one in two people receiving a diagnosis in their lifetime.