Look Good Feel Better captures charity's ethos in new film

Published: 25-May-2016
Colour Cosmetics Marketing

Organisation has launched its Voices of Look Good Feel Better film in 22nd year

Look Good Feel Better (LGFB), a charitable organisation that supports teenagers and women suffering from the visible side effects of cancer treatment, has launched a film that reflects on the work it has tried to achieve over the past 22 years.

The Voices of Look Good Feel Better film features a number of women attending one of the charity’s make-up masterclasses led by volunteer make-up artists. The women talk about the changes they are going through as a result of their treatment and describe how the class has helped them.

The film was shot at L’Oréal’s UK offices and directed by Lucy Blakstad. Editor Arron Johnson from the Moving Picture Company also helped create the film, as well as creative editorial company Final Cut.

  • Companies:
  • Look Good Feel Better
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

95.2% of shoppers want more beauty brands to support mental health charities

Read more
A recent Cosmetics Business survey shows that consumers are increasingly aware of the link between beauty and mental health – and want brands to step up to lend their support

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

95.2% of shoppers want more beauty brands to support mental health charities

A recent Cosmetics Business survey shows that consumers are increasingly aware of the link between beauty and mental health – and want brands to step up to lend their support
Retail

Benefit Cosmetics turns to Birchbox to raise money for charity

The eyebrow specialist make-up brand will star in the subscription box company's August edition
Colour Cosmetics

Look Good Feel Better helps raise awareness of breast cancer with new make-up brushes

The cancer support charity was founded to help women and teenagers cope with the visible side effects of cancer treatment
Colour Cosmetics

Debenhams retail staff brush up on beauty advice for people with cancer

Beauty hall consultants and make-up artists at retailer Debenhams receive training from charity Look Good Feel Better
Colour Cosmetics

Look Good Feel Better unveils striking new #Warpaint4Life campaign

The charity aims to evoke camaraderie and empathy with a military-inspired series of portraits
Colour Cosmetics

M&S sponsors Look Good Feel Better walk

The leading retailer is the headline sponsor for the charity’s September walk to support women with cancer
Marketing

Look Good Feel Better Teens reveals new ambassador and digital revamp

The teenage cancer charity has appointed singer Caly Bevier as its new face
Subscribe now