Loneliness: Why consumers want the beauty industry to tackle the saddest trend of 2019

By Sarah Parsons | Published: 11-Feb-2019

According to consultancy group The Akin, shoppers are urging brands to address the wellness and mental health phenomenon

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Beauty brands need to address loneliness and the circular economy, if they want to win over the most influential of consumers.

A new report by consultant group The Akin found that 70% of ‘changemakers’, or early adopters, think brands should work harder to help people feel connected and supported.

The opinion comes as

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