Lemme is not your average Kardashian-founded brand.
Created by Kourtney Kardashian-Barker and best-friend-turned-business-partner, Simon Huck, the supplement brand is on a mission to make wellness fun through playful flavours, cultural collaborations and enjoyable ingestibles.
Following a strong performance that Huck claims saw sales grow more than 50% in a single year, the vitamin and supplement brand is gearing up a notch as it enters its expansion era within both retail and offering.
Cosmetics Business sat down with Kardashian-Barker and Huck to hear about how Lemme plans to cement itself as a go-to for health across the globe.
Lemme build a brand with my bestie
While many see a Kardashian-adjacent brand and presume it has no personal backing, Lemme builds on Kardashian-Barker and Huck’s long-standing relationship with wellness, supplements and each other.
“Kourtney and I have known each other for over 20 years, and she has always been a person in my life,” shares Huck.
Kourtney Kardashian-Barker teamed up with best-friend-turned-business-partner Simon Huck to launch Lemme
“I remember in 2008 and 2009 I was dealing with sleeping issues, stress issues, and anxiety, and she used to send me ashwagandha and magnesium.
“At the time, there were not 30 aisles in [US department store retailer] Target filled with supplements, so it was somewhat of a novel idea, and I remember taking a magnesium capsule and sleeping really well.
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“[Kourtney] is always looking for things to optimise for her health, whether that was working out or supplementation or different foods, and then I started to kind of explore supplements a little more formally as I was working on my health.”
Kardashian-Barker adds: “I have been in wellness for 16 years now, and that personal investment in helping women feel their best is what I want people to see when they look at Lemme.”
Huck continues: "We spent two years in pre-development and were really intentional about not only how it appeared in terms of packaging, but also in terms of the scie
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