Latin America is an attractive and lucrative target market for global cosmetics companies looking to expand overseas. Multinationals have been quick to establish their brands in the region, given its heavily urbanised and increasingly prosperous population of 600 million, an economy of US$5.7trillion, and greater available credit.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
