L’Oréal USA acquires Essie Cosmetics

Published: 22-Apr-2010
Colour Cosmetics Finance

Beauty giant aims to boost its share of booming nail colour market

L’Oréal USA acquires Essie Cosmetics
L’Oréal USA is turning its attention to the nail colour and nail care sector with the acquisition of Essie Cosmetics. According to L’Oréal USA’s president and ceo, Frederic Roze the deal will “enable L’Oréal to increase its share in the nail colour and care market, which has seen significant growth year over year”.

Essie, whose nail colours, treatments, accessories, spa products and lip-glosses are sold mainly through spas and salons in the US, was founded in 1981 by Essie Weingarten and last year recorded net sales of $28m.

“This acquisition presents a tremendous opportunity to allow the Essie brand to grow even stronger,” comments Weingarten. Both Weingarten and Essie’s ceo, Max Sortino will continue to play a pivotal role in the brand’s future.

According to a recent report by Kline & Company, the nail polish market in the US grew 14.3% in 2009.



See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Merit Beauty taps Girls star Jemima Kirke to front tubing mascara campaign

Merit Beauty taps Girls star Jemima Kirke to front tubing mascara campaign

Read more
The millennial actress, best known for her work in television shows Girls and Sex Education, is the face of the US minimalist beauty brand’s new Clean Volume tubing mascara

Trending Articles

  1. Glossier secures $45 million in debt financing to fuel its ‘next chapter’ The brand’s flexible line of credit from Tiger Finance follows Glossier’s new CEO, Colin Walsh, implementing a new ‘leadership chapter’ in 2026 to help turn the business around
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Rhode and La Roche-Posay lead as fastest growing brands on TikTok and Instagram in May The e.l.f. Beauty-owned cosmetics brand, founded by Hailey Bieber, and the L’Oréal-owned dermatologist-led skin care giant were leading the way when it came to social media growth in May, according to Socially Powerful’s first Beauty Brand Global Social Index
  3. Is K-beauty incubator The Founders looking to acquire Dr. Jart+ from Estée Lauder Companies? The Founders, the owner of K-beauty skin care brand Anua, is rumoured to be exploring the acquisition of the ELC-owned skin care brand after it was allegedly put up for sale
  4. THG hails strong beauty growth in trading update ahead of 2026 AGM THG Beauty's revenue growth in 2026 has been underpinned by a strong skin care performance
  5. Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch Visitors will be able to discover the 18-shade range of Chanel’s new high-shine lip gloss, as well as read the first issue of the luxury beauty and fragrance house’s limited edition beauty magazine, Coco

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Merit Beauty taps Girls star Jemima Kirke to front tubing mascara campaign

Merit Beauty taps Girls star Jemima Kirke to front tubing mascara campaign

The millennial actress, best known for her work in television shows Girls and Sex Education, is the face of the US minimalist beauty brand’s new Clean Volume tubing mascara
You need to be a subscriber to read this article.
Click here to find out more.
Finance
Rituals Profit Pledge charitable initiative is defying beauty market turmoil. Here’s how…

Rituals Profit Pledge charitable initiative is defying beauty market turmoil. Here’s how…

The Dutch beauty brand’s Profit Pledge initiative donates 10% of its annual income to charitable causes despite good or bad financial results. But in the face of global and geopolitical turmoil, how can Rituals maintain such a considerable level of donation?
Colour Cosmetics
Charlotte Tilbury Beauty to enter Boots stores across the UK

Charlotte Tilbury Beauty to enter Boots stores across the UK

The Puig-owned cosmetics brand is set to expand into selected Boots stores across the UK as the strategic partnership unites two powerhouses in British beauty
Finance
THG hails strong beauty growth in trading update ahead of 2026 AGM

THG hails strong beauty growth in trading update ahead of 2026 AGM

THG Beauty's revenue growth in 2026 has been underpinned by a strong skin care performance
Finance
Glossier secures $45 million in debt financing to fuel its ‘next chapter’

Glossier secures $45 million in debt financing to fuel its ‘next chapter’

The brand’s flexible line of credit from Tiger Finance follows Glossier’s new CEO, Colin Walsh, implementing a new ‘leadership chapter’ in 2026 to help turn the business around
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Rhode and La Roche-Posay lead as fastest growing brands on TikTok and Instagram in May

Rhode and La Roche-Posay lead as fastest growing brands on TikTok and Instagram in May

The e.l.f. Beauty-owned cosmetics brand, founded by Hailey Bieber, and the L’Oréal-owned dermatologist-led skin care giant were leading the way when it came to social media growth in May, according to Socially Powerful’s first Beauty Brand Global Social Index
Colour Cosmetics
Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch

Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch

Visitors will be able to discover the 18-shade range of Chanel’s new high-shine lip gloss, as well as read the first issue of the luxury beauty and fragrance house’s limited edition beauty magazine, Coco
Subscribe now