L’Oréal USA acquires Essie Cosmetics

Published: 22-Apr-2010
Colour Cosmetics Finance

Beauty giant aims to boost its share of booming nail colour market

L’Oréal USA is turning its attention to the nail colour and nail care sector with the acquisition of Essie Cosmetics. According to L’Oréal USA’s president and ceo, Frederic Roze the deal will “enable L’Oréal to increase its share in the nail colour and care market, which has seen significant growth year over year”.

Essie, whose nail colours, treatments, accessories, spa products and lip-glosses are sold mainly through spas and salons in the US, was founded in 1981 by Essie Weingarten and last year recorded net sales of $28m.

“This acquisition presents a tremendous opportunity to allow the Essie brand to grow even stronger,” comments Weingarten. Both Weingarten and Essie’s ceo, Max Sortino will continue to play a pivotal role in the brand’s future.

According to a recent report by Kline & Company, the nail polish market in the US grew 14.3% in 2009.



See more

You may also like

Regulatory

Revolution Beauty investigation closed by UK financial watchdog

Read more
Three years after launching a probe into cosmetics company Revolution Beauty, the UK’s Financial Conduct Authority is taking no further action

Trending Articles

  1. Estée Lauder Companies’ boss reveals reason why Puig merger talks failed Stéphane de La Faverie, the President and CEO of Estée Lauder Companies, has lifted the lid on negotiations between the two beauty giants and its approach to M&A
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    8 new beauty launches harnessing the power of peptides As the popularity of peptides continues to rise, Cosmetics Business shares the best beauty launches propelled by the wonder ingredient, spanning skin care, hair care, tanning, make-up and more
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Bye minimalist: Coty on the ‘deliberate reset’ of Marc Jacobs Beauty’s packaging Fashion designer Marc Jacobs relaunched cosmetics line comprises playful, motif-embossed packaging – a stark contrast to the sleek black compacts of the original line, which was discontinued in 2021. Coty explains why Marc Jacobs Beauty has pivoted so hard packaging-wise
  4. L’Oréal Bold invests in South Korean biotech company Olix Pharmaceuticals The Suwon-headquartered biotech company raised KRW 110bn in the funding round, and will use this to advance its ongoing small interfering RNAi-based projects

Upcoming event

Anti-Ageing Skin Care Conference

23-24 June 2026 | London, UK See all

You may also like

Regulatory

Revolution Beauty investigation closed by UK financial watchdog

Three years after launching a probe into cosmetics company Revolution Beauty, the UK’s Financial Conduct Authority is taking no further action
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 8 new summer beauty must-haves

A long-awaited bronzer drop from Hailey Bieber's Rhode, watercolour formulas by Refy, luxury glow-boosting launches from Dior and Dolce & Gabbana and merch for furry friend by Glossier are amongst this week’s biggest beauty launches
Manufacturing

Givaudan to take majority stake in Eurofragrance

Givaudan’s acquisition of a stake in the Spanish fragrance house is part of the Swiss ingredients supplier’s 2030 strategy
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence

Chauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care
Research & Development

Unilever opens India fragrance hub to enhance global capabilities

The new Unilever Fragrance House in Mumbai, India, forms part of the British conglomerate’s €100 million global investment to advance its in-house fragrance creation capabilities
Finance

L’Oréal Bold invests in South Korean biotech company Olix Pharmaceuticals

The Suwon-headquartered biotech company raised KRW 110bn in the funding round, and will use this to advance its ongoing small interfering RNAi-based projects
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Bye minimalist: Coty on the ‘deliberate reset’ of Marc Jacobs Beauty’s packaging

Fashion designer Marc Jacobs relaunched cosmetics line comprises playful, motif-embossed packaging – a stark contrast to the sleek black compacts of the original line, which was discontinued in 2021. Coty explains why Marc Jacobs Beauty has pivoted so hard packaging-wise
Subscribe now