L'Oréal Argentina accused of sexist tweets

Published: 18-Mar-2016
Marketing

The cosmetics company was criticised for its tweets using the #mesientomujer hashtag

You need to be a subscriber to read this article.
Click here to find out more.

L’Oréal Argentina has come under fire from Twitter users after a series of tweets the company posted on 8 March were considered by some to be sexist and offensive.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Opinion: How can beauty brands navigate the ‘confessional era’?

Read more
Beauty is shifting away from curated, filtered narratives to raw, exposed and emotionally candid messaging, says Bloom agency’s Ishbel Lohman. This is how brands can embrace the realism authentically

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026 Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The impact of Lush's anti-social media strategy three years on Chief Digital Officer Jack Constantine on the effects of the retailer’s social media hiatus, driving growth through other channels and his views on the discord surrounding platform moderator issues
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch The Brazilian beauty brand has leaned into the internet’s obsession with the phrase ‘67’ with Cheirosa 67 – a limited-time-only fruity-amber scent which has sold out in 24 hours
  4. Sephora US reveals location for ‘beauty multiverse’ event Sephoria 2026 The Sephoria weekend event in March 2026 will host dozens of brands in a ‘beauty multiverse’, and feature appearances from top names in beauty such as Dame Pat McGrath, Dr. Idriss and Patrick Ta
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Gisou Holiday ‘Pup-Up’ to hit New York City in partnership with Sephora Gisou, founded by Negin Mirsalehi, has teamed up with retail giant Sephora to launch the ‘Holiday Pup-Up’ – a two-day pop-up experience celebrating the brand’s latest launch and limited edition merch

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Opinion: How can beauty brands navigate the ‘confessional era’?

Beauty is shifting away from curated, filtered narratives to raw, exposed and emotionally candid messaging, says Bloom agency’s Ishbel Lohman. This is how brands can embrace the realism authentically
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Year in review: 2025’s biggest beauty stories and headlines

A look at the beauty industry news stories and headlines that dominated in 2025, covering sweeping tariffs, job cuts, acquisitions, longevity and a hefty dose of controversy
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

YSL Beauty’s ‘Abuse is Not Love’ campaign spotlights intimate partner violence during the holidays

Abuse often escalates during the holiday season, as the L'Oréal-owned brand’s ‘Abuse is Not Love’ campaign’s latest report spotlights, helping to raise awareness around Intimate Partner Violence
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

5 beauty trends that defined 2025: From cherry coded to longevity

Between cherry hues and scalp care’s glow up, to longevity dominating skin and hair care, these are the beauty trends from the past 12 months that stood out for the Cosmetics Business team
Hair Care

L’Oréal Paris doubles down on Arsenal partnership by teaming up with footballer Declan Rice

L’Oréal Paris UK&I has announced a new partnership with Arsenal midfielder and England footballer Declan Rice to champion two of its products ranges
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Rare Beauty, L’Oréal Paris and Rhode this year’s holiday winners in terms of social influence

The winners of this year’s Christmas ‘holiday race’ were decided months ago in terms of social influence, according to new data from influencer marketing analyst Traackr, through consistent and strategic investments into communities and creators
Subscribe now