L'Oréal Argentina accused of sexist tweets

Published: 18-Mar-2016
Marketing

The cosmetics company was criticised for its tweets using the #mesientomujer hashtag

You need to be a subscriber to read this article.
Click here to find out more.
L'Oréal Argentina accused of sexist tweets

L’Oréal Argentina has come under fire from Twitter users after a series of tweets the company posted on 8 March were considered by some to be sexist and offensive.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Finance
L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

Read more
The philanthropic initiative, now in its third decade, sees L’Oréal Paris USA recognise ten female nonprofit leaders and fuel their ventures with grants, mentorships and national visibility

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Mona Kattan’s Kayali expands gourmand fragrance line Yum with Vanilla Cupcake I 108 The scent-layering brand is bolstering its hero House of Yum gourmand fragrance collection with birthday cake-inspired Vanilla Cupcake | 108. Kayali CEO Mona Kattan explains why this was a ‘natural next chapter’ for the business
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’ Hot off hosting its beauty festival, Sephoria, in the UK for the first time, UK MD Sarah Boyd reveals the retailer’s 2027 expansion plans for the region, including a third boutique, more large-format stores, and what Sephora’s upcoming shop-in-shop concept with British multinational retailer Marks & Spencer (M&S) will actually entail
  3. Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK
  4. Nivea Sun gears up to become Official Sun Protection of the Tour de France The five-year partnership between Nivea Sun and the Tour de France will see the Beiersdorf-owned brand promote sun protection across 20 European countries, beginning in March 2027
  5. Jennifer Lawrence is breaking into beauty with her own hair care brand Mes° The American actress, who has starred in hit movies Mother!, Silver Linings Playbook and The Hunger Games franchise, is launching ‘biodesigned hair care’ brand Mes° this month, engineered by biotech beauty company Arcaea

Upcoming event

Shanghai International Personal Care Expo

28–30 October 2026 | Shanghai, China See all

You may also like

Finance
L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

The philanthropic initiative, now in its third decade, sees L’Oréal Paris USA recognise ten female nonprofit leaders and fuel their ventures with grants, mentorships and national visibility
You need to be a subscriber to read this article.
Click here to find out more.
Finance
British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

The British Beauty Council’s Impact of Beauty report, produced with Oxford Economics and supported by L’Oréal, reveals how beauty is not a trivial luxury but the ‘beating heart’ of the UK high streets. Council CEO Millie Kendall explains why beauty and wellbeing are so intrinsically linked for Brits in this opinion piece
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

The L'Oréal-owned skin care brand’s partnership blends French football club Paris Saint-Germain’s elite sporting team with Vichy Laboratoires' dermatological science and high-performing skin care and hair care
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

A soon to be released report published by the L'Oréal-owned brand, in collaboration with psychologist Dr. Nina Jane Patel, examines how behaviours, including location tracking, password demands and constant digital monitoring, mask signs of coercive control
Finance
L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

Fortier-Cyr, who began her career with French beauty giant L'Oréal in 2007 at Vichy Laboratories, will report to Stéphane Bérubé, President and CEO of L'Oréal Canada
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

With beauty continually investing in partnerships and product collaborations with the entertainment industry, CB explores why the two pair so well together, alongside the best product collaborations to come out of these partnerships
Subscribe now