L'Oréal Argentina accused of sexist tweets

Published: 18-Mar-2016
Marketing

The cosmetics company was criticised for its tweets using the #mesientomujer hashtag

You need to be a subscriber to read this article.
Click here to find out more.
L'Oréal Argentina accused of sexist tweets

L’Oréal Argentina has come under fire from Twitter users after a series of tweets the company posted on 8 March were considered by some to be sexist and offensive.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

Read more
The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we going back to the 2000s celebrity fragrance wardrobe era? With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
  3. E.l.f. Beauty leaks CEO Tarang Amin’s number in marketing stunt The beauty giant is giving customers a direct line to its CEO via the ‘Dial 0 for Zero Distance’ campaign, where they can tell Amin what causes matter most to them and where e.l.f. Beauty can make a bigger impact
  4. Ulta Beauty unveils star-studded holiday campaign with Selena Gomez and Tate McRae Ulta Beauty’s 2026 festive campaign has arrived, featuring a star studded cast including beauty brand founders Selena Gomez, Tate McRae and Tracee Ellis Ross,
  5. Kiko Milano partners with Stabilo on limited-edition highlighter-shaped lip tints The Stabilo x Kiko Milano limited-edition lip tint collection combines the Italian make-up brand’s expertise in cosmetics with the German writing instrument manufacturer’s iconic Boss Mini highlighters product design

Upcoming event

Hair Care Trends for 2027

3 December and 10 December 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
Colour Cosmetics
L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

The French beauty brand has appointed Adria Arjona Global Ambassador to show what its famous ‘I'm Worth It’ slogan means in 2026, with the Puerto Rican actress starring in a new L’Oréal Paris campaign that celebrates cultural connection and community pride
Skin Care
L’Oréal CEO Nicolas Hieronimus on GLP-1’s ‘impact’ on skin care sales

L’Oréal CEO Nicolas Hieronimus on GLP-1’s ‘impact’ on skin care sales

Nicolas Hieronimus, CEO of French beauty giant L’Oréal, says the rise in GLP-1 weight loss drugs is ‘a very important phenomenon’ for the cosmetics industry, affecting skin care consumption, following the company’s Q3 2026 results
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
The untold story of Garnier’s Micellar Cleansing Water

The untold story of Garnier’s Micellar Cleansing Water

The L’Oréal-owned legacy beauty brand lifts the lid on how its 13-year-old Micellar Cleansing Water became, and has remained, a category-defining multipurpose skin care item in Cosmetics Business’ ‘Untold Story’ series
Finance
L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

The philanthropic initiative, now in its third decade, sees L’Oréal Paris USA recognise ten female nonprofit leaders and fuel their ventures with grants, mentorships and national visibility
You need to be a subscriber to read this article.
Click here to find out more.
Finance
British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

The British Beauty Council’s Impact of Beauty report, produced with Oxford Economics and supported by L’Oréal, reveals how beauty is not a trivial luxury but the ‘beating heart’ of the UK high streets. Council CEO Millie Kendall explains why beauty and wellbeing are so intrinsically linked for Brits in this opinion piece
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

The L'Oréal-owned skin care brand’s partnership blends French football club Paris Saint-Germain’s elite sporting team with Vichy Laboratoires' dermatological science and high-performing skin care and hair care
Subscribe now