Unlike legitimate ‘inspired by’ products or ‘dupes’, counterfeits deliberately misuse brand names and trade marks, misleading customers into thinking they are buying the real thing or something just as good.
Today, brand owners are growing increasingly concerned about the sheer volume of counterfeit goods flooding the market.
Readers following innovation across beauty and personal care may want to explore the Cosmetics Business Innovation Awards — a new programme spotlighting the technologies and ideas shaping the future of the industry. Entries open now!
In this article, Stephanie Davies, a trade mark attorney at European IP firm Withers & Rogers, explains why brand owners must be ready to stop counterfeiters in their tracks.
What are the risks of counterfeit cosmetics?
The proliferation of counterfeit cosmetics is a growing problem for the beauty industry.
Not only does it undermine brand value and product quality, but counterfeits can also pose a serious risk to consumer health.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.