Pure Beauty

Kim Kardashian files beauty brand trademark under daughter North West's name

By Alessandro Carrara | Published: 27-Mar-2023

The upcoming beauty brand will reportedly sell skin and body care products, along with hair care, make-up and fragrances

Kim Kardashian has filed a trademark for a new beauty brand under the name of her nine-year-old daughter North West.

The brand reportedly will specialise in skin moisturisers, lotions, creams, cleansers and serums, according to the trademark filed by the reality television star.

Hair care products including shampoos and conditioners, as well as make-up and fragrances are also included in the product lineup.

A separate filing shows that West will also head up a toy brand, selling toy figures, dolls, drawing items and mechanical action toys.

Further to this is a trademark for an advertising service.

This will offer: “Endorsement services, namely, promoting the goods and services of others and providing information about commercial business and commercial information via the global computer network.”

Launch dates are yet to be provided for the as-to-be named businesses, it is clear that Kardashian is setting her daughter up to follow in her entrepreneurial footsteps.

West already has over 15 million followers on a TikTok account shared with Kardashian, and regularly receives up to 55 million views on her videos.

Kardashian’s latest business venture was SKKN by Kim, a skin care brand launched under Coty in 2022.

The eldest daughter of controversial rap artist Kayne West is not the only sibling being geared up to inherit Kardashian’s billion dollar empire and legacy.

Psalm, Chicago and Saint West all received similar filings to be brand owners in 2022, which have been registered by intellectual property Gerben Law Firm.

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