Kenvue has opened its new global headquarters in Summit, New Jersey.
The 290,000sqft space will consolidate US consumer health companies teams which were previously spread across several geographic locations.
The company said staff will be able to take advantage of the building designed to “accelerate innovation and enhance consumer experiences”.
“There is no better place to unlock the full potential of our iconic brands than in the state many of our brands have proudly called home for more than 135 years,” said Thibaut Mongon, CEO of Kenvue.
“Our thoughtfully designed campus, brings together our iconic brands and our people under one roof, allowing us to innovate, drive growth and realise the extraordinary power of everyday care for more people in New Jersey and around the world.”
The headquarters includes an ‘Insights Lab’, a high-tech, multi-room experience designed to support how Kenvue develops, tests and showcases its products.
The Virtual Experience Room, meanwhile, immerses users in a 270-degree digital retail environment, allowing real-time feedback on in-store execution.
A Sensory Lab has also been created to enable “rapid” prototyping and consumer testing.
Finally, the Design Lab brings “human-centred design” to life through advanced 3D and 2D modelling.
“This new headquarters exemplifies my administration’s commitment to making New Jersey a destination for world-class companies that are driving innovation,” said New Jersey Governor Phil Murphy.
“Today marks a significant milestone for Summit as we celebrate the ribbon cutting of Kenvue global headquarters.”
Kenvue, Johnson & Johnson’s (J&J) spinoff consumer health company, launched in 2022.
Aveeno, Neutrogena, Johnson’s, Tylenol and Dr.Ci:Labo are among the brands included in the consumer brand owner’s portfolio.
J&J originally announced plans to separate its consumer health arm into a new publicly listed company in November 2021.
Kenvue was valued at around US$41bn in its initial public offering in 2023.
L’Oréal has also had its eyes on New Jersey, having also opened its North America Research & Innovation Center in the state this year.
Located in Clark, New Jersey, the US$160m scientific research hub is L’Oreal’s largest outside of France at nearly 250,000sqft.
The R&I Center employs more than 600 scientists, engineers and researchers working across product innovation, development and testing.