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Marketing
Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40
These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why these beauty players resonated…
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Research & Development
Exclusive: Kenvue prioritise scalp science as hair portfolio enters new era
As OGX and Neutrogena gear up to release product ranges feeding into the ‘skinification’ of hair, Cosmetics Business sat down with Kenvue’s Andrew Stanleick and Adam Ricciardone to uncover the innovation behind the exciting new launches
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Ingredients
Is longevity the next big beauty category?
Longevity beauty is more than a trend – it is a tonal shift to approaching skin and hair health. With L’Oréal, Estée Lauder Companies and Beiersdorf debuting longevity launches, the movement has gone mainstream. Julia Wrays asks: Where can it go next?
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