This article was originally published in the K-beauty Trend Report. Receive your copy here
For years K-beauty has dominated the skin care category, promising the sought after ‘glass skin’ effect combined with long-term skin health and barrier repair.
At the helm of this is the coveted facial sheet mask. Sheet masks, a staple in Korean skin care, have become a global sensation, loved for their convenience, effectiveness and indulgent self-care experience.
From overnight hydrogel treatments to viral sheet masks promising firmer, plumper and more radiant skin by morning, collagen has become the ingredient of choice for brands seeking to tap into the booming demand for instant results.
And the figures speak for themselves, with Google’s data showcasing that ‘collagen mask for face’ global searches are up 50% over the past three months and up 80% over the past year, with ‘best collagen face mask’ searches up 50% globally over the past year.
Collagen face masks may not be new, but they remain extremely successful to date, because users find they work.
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