Jessie J has announced a year-long collaboration with Make Up For Ever.
To kick off the partnership, the 28-year-old singer-songwriter has released a music video featuring a modern re-make of Frankie Valli’s Can’t Take My Eyes Off You.
In the video, Jessie J sports various hair and beauty looks including a striking blue pixie crop and bold make-up.
Several face and lip launches are due to launch throughout 2017, with an Acrylips collection being the first to launch in January.
She said: “I enjoy revealing different parts of my personality in my look, which makes Make Up For Ever such a great partner.
“The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through make-up, colours and energy.
“I definitely feel that my make-up reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make-up and this is why life is a stage.”
The video was directed by British portrait and fashion photographer Rankin. Renowned make-up artist Sammy Mourabit will work with Make Up For Ever on all of the artist visuals and videos.
Mourabit said: “Make Up For Ever has this amazing, creative soul because the brand was created by an artist and you still feel it even after 30 years.”