Rationale Behind New JĀSÖN Packaging
Having carried out market research, the brand found out from feedback that whilst consumers appreciated the:
- Clear, easy to understand language
- Simple, clean designs
- Representation of ingredients through easy to interpret illustrations
They also found that:
- The overall product look too generic
- The on-pack claims, where relevant, did not stand out
- Many consumers were unaware of the origin of the brand name...
JĀSÖN - Greek for “Healer”
The JĀSÖN brand was founded in 1959, a time when more mass-produced brands were touting “chemistry for better living” and focusing more on their bottom line than what was going. Going against this trend, the JĀSÖN founders opted to use ingredients with skin benefits, creating topical nutrition products. To reflect this choice, the company was founded with the name JĀSÖN - derived from the Greek word for healer.
Today, the brand continues to celebrate the power of the earth's incredible botanicals. All products are made with just the good stuff, and always no: parabens, sulphates, phthalates or petrolatum.
Vegan and certified cruelty-free high-performance products are what you will find, and what longstanding customers have come to expect, when you see the JĀSÖN logo on the bottle. Needless to say, only the best wholesome ingredients inspired by nature go into products.
New Packaging Phase-In
The rebrand see new packaging for haircare, bodycare and deodorant categories, updated not only on-pack in line with the aforementioned customer feedback, but also in the materials used: all containers are now produced using 100% post consumer recycled (PCR) plastic. The renowned formulations remain the same however, so customers can rest assured they will still get the same skin and hair loving ingredients - and results - that they have come to expect from JĀSÖN.
