Italians under the sun: competent and informed

Published: 14-Jul-2011
Sun Care

Online survey shows Italians know their sun cream

Unipro’s website www.abc-cosmetici.it, set up a year ago by the C&T Italian trade body to keep consumers informed about cosmetics, has published the results of a survey conducted among its readers to understand what Italians know about sun protection.

The results, published yesterday, show that over 86% of Italians are aware of the difference between UVA and UVB rays while a surprising 91% know that the term ‘phototype’ refers to skin sensitivity to sunlight. Italians appear less sure about the definition of SPF, the degree of protection from UVB rays that products offer, with less than 50% of web users providing a satisfying answer. However 65% of them are sure about the definition of UV filters.

The survey also found promising results related to usage and behaviour, with 67% of Italians being aware that they need to reapply sun protection after being in water and even when they use waterproof sun protection; for 92% it was a given for granted knowledge that sun protection must be also applied when in the shades and in water while 94% admitted that, in the case of children in the sun, specific precautions are needed.

Altogether the survey reveals a positive image of Italian consumers who appear to know the rules of thumbs when it comes to sun care. The results are rewarding for Unipro and the C&T industry that over the last ten years have dedicated several campaigns to raise awareness about the risks connected to sun exposure and tanning.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Sales of high SPFs soar as consumer awareness rises

Read more
SPF50+ takes 26% market share in China

Trending Articles

  1. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  2. BASF showcases sunscreen solutions under the “Beyond Beauty: Enduring Vitality” campaign at FLSCC’s 2025 Sunscreen Symposium New campaign introduces comprehensive sun and skin care concept “SunSational Skincare: from Reactive to Radiant” that promotes long-term skin health and wellness
  3. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  4. Meet the winners: Pure Beauty Global Awards 2025 Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro
  5. More sunscreen brands pause sales over SPF concerns following Ultra Violette Naked Sundays, Outside Beauty & Skincare, Aspect, Found My Skin and Endota have followed Ultra Violette by pausing sales of some of their sun care products

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Sales of high SPFs soar as consumer awareness rises

SPF50+ takes 26% market share in China
Manufacturing

Italian C&T maintains consumption

Unipro notes anti-cyclical character of cosmetics in Italy
Ingredients

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
Skin Care

BASF showcases sunscreen solutions under the “Beyond Beauty: Enduring Vitality” campaign at FLSCC’s 2025 Sunscreen Symposium

New campaign introduces comprehensive sun and skin care concept “SunSational Skincare: from Reactive to Radiant” that promotes long-term skin health and wellness
Regulatory

More sunscreen brands pause sales over SPF concerns following Ultra Violette

Naked Sundays, Outside Beauty & Skincare, Aspect, Found My Skin and Endota have followed Ultra Violette by pausing sales of some of their sun care products
Retail

Ultra Violette pulls Lean Screen from shelves due to ‘inconsistency’ in SPF results

The Australian sun care brand has withdrawn its popular Lean Screen Mineral Mattifying Skinscreen SPF50+ after new independent testing found a ‘pattern of inconsistency’ in the protection advertised
You need to be a subscriber to read this article.
Click here to find out more.
Sun Care

Men’s sun care brand DiC to launch tongue-in-cheek campaign tackling surge in skin cancer rates

Sun protection use among men is low, despite higher rates of skin cancer than women – Men's sun care brand Don’t ignore Cancer (DiC) aims to change that with humorous adverts and by selling products at DIY stores
Subscribe now