Italians under the sun: competent and informed

Published: 14-Jul-2011
Sun Care

Online survey shows Italians know their sun cream

Unipro’s website www.abc-cosmetici.it, set up a year ago by the C&T Italian trade body to keep consumers informed about cosmetics, has published the results of a survey conducted among its readers to understand what Italians know about sun protection.

The results, published yesterday, show that over 86% of Italians are aware of the difference between UVA and UVB rays while a surprising 91% know that the term ‘phototype’ refers to skin sensitivity to sunlight. Italians appear less sure about the definition of SPF, the degree of protection from UVB rays that products offer, with less than 50% of web users providing a satisfying answer. However 65% of them are sure about the definition of UV filters.

The survey also found promising results related to usage and behaviour, with 67% of Italians being aware that they need to reapply sun protection after being in water and even when they use waterproof sun protection; for 92% it was a given for granted knowledge that sun protection must be also applied when in the shades and in water while 94% admitted that, in the case of children in the sun, specific precautions are needed.

Altogether the survey reveals a positive image of Italian consumers who appear to know the rules of thumbs when it comes to sun care. The results are rewarding for Unipro and the C&T industry that over the last ten years have dedicated several campaigns to raise awareness about the risks connected to sun exposure and tanning.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Sales of high SPFs soar as consumer awareness rises

Read more
SPF50+ takes 26% market share in China

Trending Articles

  1. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  2. Meet the winners: Pure Beauty Global Awards 2025 Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro
  3. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…
  5. Cosmetics Business reveals the top 5 sun care trends of 2025 in new report From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Sales of high SPFs soar as consumer awareness rises

SPF50+ takes 26% market share in China
Manufacturing

Italian C&T maintains consumption

Unipro notes anti-cyclical character of cosmetics in Italy
Ingredients

Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Analysis: What’s the future for SPF after Australia’s testing scandal?

Consumer trust in SPF has taken a hit, and innovation could be stifled after dozens of sunscreens were found to be offering less protection than promised in Australia. But new testing methods could be adopted more swiftly, too
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The untold story of… La Roche-Posay’s Anthelios sunscreen

The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold Story’ series
Manufacturing

Ausmetics Unveils Dual Innovations in Sunscreen Encapsulation and AUS AD Cream at the 2025 IFSCC Cannes

At IFSCC 2025, Ausmetics introduced its cutting-edge encapsulation technology for sunscreen and AUS AD Cream for sensitive skin, reaffirming its commitment to science-backed, safe, and sustainable beauty solutions for brand partners worldwide.
Subscribe now