Pure Beauty

Is reverse hair washing a trend worth investing in?

Published: 12-Apr-2016

Cosmetics Business speaks to TRESemmé, Philip Kingsley and Charles Worthington

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Shampoo, then condition – that’s what most parents teach their children when they are growing up. But as if overnight, the rules of hair washing have, quite literally, been turned on their head, or so some recent launches would have consumers believe.

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