Shampoo, then condition – that’s what most parents teach their children when they are growing up. But as if overnight, the rules of hair washing have, quite literally, been turned on their head, or so some recent launches would have consumers believe.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.