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Is it time to finally scrap labels? How to break the male grooming mould in 2019
Creative Director at Free The Birds, Nick Vaus, shares with Cosmetics Business his ideas on the future of men's beauty
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Updated: Best initiatives for budding beauty founders offering funding, mentorship and more
Read moreFrom retailers such as Sephora, Boots and Ulta Beauty, to industry giants like L’Oréal, there are several programmes designed to help new brands and founders make it in the beauty world
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Sustainability
![L’Oréal expands refillable beauty initiative to help make the option the new norm]()
L’Oréal expands refillable beauty initiative to help make the option the new norm
The third edition of L’Oréal’s #jointherefillmovement campaign sees refill options available across 18 of the company’s brands, spanning 28 products, to help spotlight that refillable beauty is ‘no longer a niche choice, but the obvious one’
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Analysis
![Analysis: How are Gen Alpha navigating beauty in 2026?]()
Analysis: How are Gen Alpha navigating beauty in 2026?
Socially and environmentally conscious by default, Gen Alpha are seeking playfulness and experiences from beauty. But drawn in by social media, parents also play a key role in helping them shape formative routines and healthy habits, as do brands
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Colour Cosmetics
![Gen Z are still the most sought-after beauty demographic, but for influence, not spend]()
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Retail
![Why beauty retailers are forging new alliances to create an evolved shopping format]()
Why beauty retailers are forging new alliances to create an evolved shopping format
From Sephora and Space NK’s crossover with K-beauty specialists in Olive Young and Soko Glam, to Indian beauty giant Nykaa launching Charlotte Tilbury’s first standalone store in the region, beauty retailers are partnering to bring consumers a next level offering – but is this a sustainable approach?
