For time immemorial, the stars have fascinated humankind. Tracking their movements and tracing shapes has provided meaning for humans seeking refuge from uncertainty. In the context of recent events, it’s no wonder that astrology is experiencing a resurgence, particularly among younger generations; it gives us a sense of direction in the face of chaos or a comforting framework for the behaviours of others.
At the same time, and while astrology may prove too esoteric for certain consumers, there’s another point of view from which to look at the stars: astronomy. The study of celestial bodies, brings in a broader scientific perspective which can also generate fascinating narrative opportunities for building distinctive beauty and personal care product concepts.
Provital developed Gorgeous-U Juicy Body Mousse as an out-of-the-box formula inspired by the constellation Sagittarius. This push-up body mousse is powered by SculpupTM, which firms, volumes and softens to embrace all body shapes through a sensorial and optimistic experience. Plus, it’s all- natural; SculpupTM is derived from ingredients 100% natural in origin, including luxurious organic blackberry. This is particularly important in the post-partum skincare market, as women wonder, “what should I use to moisturize my breasts?” The answer is quite simply to opt for natural: as a formula 95% natural in origin, Gorgeous-U Juicy Body Mousse meets this demand head-on.
Let Provital's beauty constellations guide you, where we propose 12 inspiring formulation opportunities based on this astrology/astronomy duo, all of them with at least 95% natural origin content.
