Dior has unveiled a new, luxury make-up brand for millennials backstage at its Cruise 2019 show in Chantilly, France.
The aptly named Dior Backstage is a 47-sku brand, designed by Creative and Image Director for Dior Makeup Peter Philips.
The range has been positioned at a lower price point to target the under 35 audience.
“My team must be capable of working anywhere in the effervescent and hectic conditions of runway shows,” said Philips on his inspiration for the brand.
“Each make-up case must not only be a real make-up artist’s survival kit, but must also meet the needs of all women.
“And that was the aim when I redesigned all the indispensable items in my make-up bag.”
The Face And Body Foundation by Dior Backstage
Thanks to its 40-strong foundation shade choice, Dior is putting its ‘runway proof’ Face And Body Foundation (£29) at the heart of the new brand.
Based around 16 different levels of intensity and six skin undertones – olive, peach, cool – the LVMH-owned brand hopes consumers are able to find a perfect foundation match.
Dior Backstage also includes two eye palettes, two brow palettes, a lip palette, a contour palette and a highlighting palette.
“I wanted technical products that were anything but intimidating,” said Philips.
“These are easy shades and all the colours in the palettes can be combined, adapting to and enhancing every woman, regardless of skin tone.”
Philips and model Bella Hadid
The brand’s accompanying imagery features Philips making his beauty campaign debut alongside models of the moment Bella Hadid, Chu Wong, Manuela Sanchez and Ruth Bell.
Philips added: “It’s the first time I’ve appeared in a campaign.
“To demonstrate how easy the products are to use, I made the girls up in one shot as they were filming and to show the various different looks I also created three step make-up looks, ranging from light to intense.”
