Dr. Barbara Sturm has announced a global partnership with private jet charter company VistaJet.
The partnership will introduce a suite of high-altitude skin care solutions for its members that use the charter planes.
The collaboration promises to “bring together private aviation and science-backed skin care with a focus on hydration, anti-inflammation and longevity” during air travel.
The main interest of the partnership is the Dr. Barbara Sturm x VistaJet In-Flight Kit – a curated set of skin care products designed to counter the dehydrating effects of flying.
The kit includes Balancing Toner, Everything Eye Patches, Face Mask, Hyaluronic Serum, Face Cream, and Lip Balm, which will be offered on board on all VistaJet flights.
The collection is tailored to support skin health in-flight and is compact enough for continued use post-travel.
As part of the partnership, all of VistaJet’s 590 Cabin Hosts are receiving skin care training led by Dr. Barbara Sturm’s Learning & Development team.
A smaller group will undergo advanced training to deliver what the company describes as the "world’s first in-flight facial treatment," available on the VistaJet Global 7500 at select locations.
The collaboration also extends to pre- and post-flight services.
VistaJet Members will have access to Dr. Barbara Sturm spas in locations including London, New York, Los Angeles and Düsseldorf, where they can receive complimentary skin analysis and express facials before boarding.
Members will also be granted honorary access to PRIVÉ, Sturm’s invitation-only programme, which includes personalised skin care consultations and early access to new products.
Matteo Atti, VistaJet’s Global Chief Marketing Officer, said the initiative is designed to support frequent flyers with effective, science-led skin care solutions.
“To seriously address the impact of travel on the skin, we joined forces with Dr. Barbara Sturm to deliver the most advanced, results-driven treatments available which are seamlessly integrated before, during and after every flight,” he said.
Dr. Sturm added: “The high-altitude environment presents unique challenges for the skin, from dehydration to increased sensitivity.
“This partnership allows us to offer science-based skin care to a highly mobile audience in a new and relevant way.”