Huda Beauty, The Body Shop and Kylie Cosmetics named ‘most influential’ beauty brands on TikTok

Published: 10-Aug-2020
Marketing

With 1.7 million followers, Huda Beauty has been named the highest ranking beauty brand on the Gen Z-driven social media site

You need to be a subscriber to read this article.
Click here to find out more.

Huda Beauty, The Body Shop and Kylie Cosmetics have ranked as the top three ‘most influential’ beauty brands on TikTok.

The TikTok Influence Index, compiled by content marketing agency Digitaloft, revealed which brands

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Natura
  • Huda Beauty
  • Kylie Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Sephora tops Traackr’s most influential beauty brands list for 2024

Read more
The influencer platform has unveiled its top 25 US beauty brands of 2024, with Rare Beauty, L’Oréal and CeraVe also ranking highly

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Matilda Djerf scandal and what the fallout means for brand partnerships The influencer and brand owner is facing allegations of bullying, creating toxic workplace environments and fat-phobia
  5. Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Sephora tops Traackr’s most influential beauty brands list for 2024

The influencer platform has unveiled its top 25 US beauty brands of 2024, with Rare Beauty, L’Oréal and CeraVe also ranking highly
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Huda Beauty and Sephora are winning at micro-influencer engagement

Why nano and micro-influencers are having an increased impact on marketing and audience engagement in beauty
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Beauty delays podcast in show of solidarity for global crises

The brand founder has previously delayed the podcast twice this year, which was eventually revealed on 29 September 2024
Colour Cosmetics

Huda Beauty has a new look with redesigned logo and packaging

The original logo for the make-up brand founded by Huda Kattan was designed by her sister-in-law
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Hailey Bieber and Kim Kardashian crowned beauty’s top influencers

Marketing platform Traackr reveals which content creators are having the biggest impact in make-up, skin care, hair care and fragrance
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Year in review: 2023’s biggest beauty stories and headlines

These are the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a very influential doll
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Kattan on her career, leadership and creating beauty's next conglomerate

After ten years in business, cosmetics mogul Huda Kattan opens up about Huda Beauty's next chapter
Subscribe now