Huda Beauty, The Body Shop and Kylie Cosmetics named ‘most influential’ beauty brands on TikTok

Published: 10-Aug-2020
Marketing

With 1.7 million followers, Huda Beauty has been named the highest ranking beauty brand on the Gen Z-driven social media site

You need to be a subscriber to read this article.
Click here to find out more.

Huda Beauty, The Body Shop and Kylie Cosmetics have ranked as the top three ‘most influential’ beauty brands on TikTok.

The TikTok Influence Index, compiled by content marketing agency Digitaloft, revealed which brands

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics

Huda Beauty crowned most popular brand for first quarter of 2025

Read more
The updated ranking from Cosmetify highlights brands like NYX and Rhode, while legacy names such as Charlotte Tilbury and Sol de Janeiro lose ground to faster-moving, viral-driven competitors

Trending Articles

  1. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. Bath & Body Works apologises for 'white supremacist' candle, resold for hundreds of dollars The Snowed In holiday candle design was compared to robes worn by the racist group Ku Klux Klan
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Jo Malone London taps Bridgerton’s India Amarteifio to front new scent layering campaign The actor, who starred in Queen Charlotte: A Bridgerton Story, fronts Uniquely You – a campaign aimed at ‘curious about scent layering’ Gen Z to help expand the British fragrance brand’s reach
  5. L’Oréal Paris collab sees Mugler return to beauty after 15 years The limited-edition colour cosmetics collection, created with L’Oréal Paris, marks the French fashion house’s first beauty launch in 15 years, with Kendall Jenner fronting the campaign

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Colour Cosmetics

Huda Beauty crowned most popular brand for first quarter of 2025

The updated ranking from Cosmetify highlights brands like NYX and Rhode, while legacy names such as Charlotte Tilbury and Sol de Janeiro lose ground to faster-moving, viral-driven competitors
Regulatory

Huda Beauty drops setting spray claims after Charlotte Tilbury complaint

An influencer's claim that Huda Beauty’s Easy Bake Setting Spray was the ‘strongest setting spray ever’ was challenged by Charlotte Tilbury through The National Advertising Division
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Lilac becomes beauty’s 2025 signature colour in wake of Brat and Barbie summers

With beauty brands dropping a wave of pastel launches, lilac has emerged as the true colour of beauty in 2025. But what does this shift mean and can the hue cross into cult status?
Fragrance

Kylie Cosmetics to host 'out of this world' pop-up for Cosmic 2.0 fragrance

Beauty mogul Kylie Jenner’s immersive UK activation promises to bring her second fragrance to life for shoppers
Colour Cosmetics

Huda Beauty unveils flagship counter at Harrods

The space will house Huda Beauty bestsellers and host personalised consultations
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Sephora tops Traackr’s most influential beauty brands list for 2024

The influencer platform has unveiled its top 25 US beauty brands of 2024, with Rare Beauty, L’Oréal and CeraVe also ranking highly
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Huda Beauty and Sephora are winning at micro-influencer engagement

Why nano and micro-influencers are having an increased impact on marketing and audience engagement in beauty
Subscribe now