Consumer demand for make-up with skin care benefits is surging. In 2023, 53% of make-up users sought hybrid make-up/skin care products.
Additionally, 96% of consumers are buying skin care, with many preferring multifunctional products, reinforcing the desire for formulas that enhance skin’s appearance while improving its health.
As a product applied all over the face, the need for foundations that do more than just cover imperfections but actively treat them is at an all-time high.
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