How to avoid trademark infringement

Published: 10-Jan-2023

From Hailey Bieber's battle with Rhode to Marc Jacobs' recent dispute over Eye-Conic, trademark lawsuits can impact both new and established beauty brands. Simon Barker, Partner & Head of Intellectual Property at Freeths, reveals how to protect brands from legal battles

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"As Hailey Rhode Bieber is being sued for trademark infringement in the US by fashion brand Rhode over her new skin care line, up-and-coming personal care brands in the UK might learn a lesson or two.

Hailey is not the first and she won’t be the last! Many new businesses have stalled over its choice of brand.

You might have thought Hailey was safe in choosing her middle name, but not so.

It does not provide a business with any

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