How should brands approach beauty bloggers?

Published: 10-Mar-2015
Marketing

Knowledge about the blogger’s target audience and good manners are essential

You need to be a subscriber to read this article.
Click here to find out more.
How should brands approach beauty bloggers?

In this week's The Final Word column, Jane Cunningham from British Beauty Blogger discusses how brands should approach beauty bloggers...

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Retail
Sephora is bringing its Sephoria beauty festival to the UK for the first time

Sephora is bringing its Sephoria beauty festival to the UK for the first time

Read more
The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’

Trending Articles

  1. Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot The LVMH-owned beauty retailer is expanding its inclusive Quiet Hours shopping scheme globally – where music is turned down and lights dimmed during specific retail time slots to create a ‘calmer atmosphere’ – following a successful trial in 32 stores across eight markets
  2. Sephora is bringing its Sephoria beauty festival to the UK for the first time The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Ingestibles brand Lemme’s game plan to be a global leader in women’s health Lemme co-founders and best friends, Kourtney Kardashian-Barker and Simon Huck, speak to Cosmetics Business about Lemme’s experience-first approach to ingestibles, the power of craveability and the brand’s next steps in world domination
  4. Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch Visitors will be able to discover the 18-shade range of Chanel’s new high-shine lip gloss, as well as read the first issue of the luxury beauty and fragrance house’s limited edition beauty magazine, Coco
  5. Sephora UK and Sanctum team up to promote mindfulness during World Wellbeing Week The LVMH-owned beauty retailer and global mindfulness movement Sanctum have created a series of immersive experiences in the UK to support emotional wellbeing, themed around ‘The Beauty Within’

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Retail
Sephora is bringing its Sephoria beauty festival to the UK for the first time

Sephora is bringing its Sephoria beauty festival to the UK for the first time

The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’
Retail
Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot

Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot

The LVMH-owned beauty retailer is expanding its inclusive Quiet Hours shopping scheme globally – where music is turned down and lights dimmed during specific retail time slots to create a ‘calmer atmosphere’ – following a successful trial in 32 stores across eight markets
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Sephora launches prize for European beauty incubation to fill support ‘gap’

Sephora launches prize for European beauty incubation to fill support ‘gap’

The LVMH-owned beauty retailer’s new strategic initiative, Sephora Prize, aims to spotlight Europe as ‘a powerhouse of beauty innovation’, providing three years of support across merchandising, brand development and R&D guidance to the winning European beauty brand
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…

Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…

SeeMe Index’s annual Inclusivity Index for Beauty revealed that Selena Gomez and Lady Gaga’s beauty brands are leading the way when it comes to inclusivity, while Kylie Cosmetics, Chanel and TirTir leave room for improvement
Retail
LVMH’s Sephora and Benefit investigated by Italian watchdog over marketing cosmetics to children

LVMH’s Sephora and Benefit investigated by Italian watchdog over marketing cosmetics to children

The beauty retailer and make-up brand, both owned by LVMH, are under investigation by Italy’s AGCM over possible ‘unfair commercial practices’ of marketing adult products to children and adolescents
Finance
Unrivaled HQ named ‘Sephora Arena’ as part of multi-year partnership expansion

Unrivaled HQ named ‘Sephora Arena’ as part of multi-year partnership expansion

The beauty retailer and women’s basketball league began their partnership last year, with the league’s Miami headquarters undergoing a name change as part of a major expansion of the partnership between Sephora US and Unrivaled
Subscribe now