In this week's The Final Word column, Jane Cunningham from British Beauty Blogger discusses how brands should approach beauty bloggers...
How should brands approach beauty bloggers?
Knowledge about the blogger’s target audience and good manners are essential
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Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’
Read moreHot off hosting its beauty festival, Sephoria, in the UK for the first time, UK MD Sarah Boyd reveals the retailer’s 2027 expansion plans for the region, including a third boutique, more large-format stores, and what Sephora’s upcoming shop-in-shop concept with British multinational retailer Marks & Spencer (M&S) will actually entail
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Finance
Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’
Hot off hosting its beauty festival, Sephoria, in the UK for the first time, UK MD Sarah Boyd reveals the retailer’s 2027 expansion plans for the region, including a third boutique, more large-format stores, and what Sephora’s upcoming shop-in-shop concept with British multinational retailer Marks & Spencer (M&S) will actually entail
Retail
Cosmetics Business review: what we learned at Sephora's UK beauty festival Sephoria
Team Cosmetics Business was on the ground at the LVMH-owned retailer’s Sephoria beauty festival this weekend, which took place in the UK for the very first time. Read our review of Sephora’s large-scale experience and what we think it offered beauty lovers
Retail
Sephora is bringing its Sephoria beauty festival to the UK for the first time
The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’
Retail
Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot
The LVMH-owned beauty retailer is expanding its inclusive Quiet Hours shopping scheme globally – where music is turned down and lights dimmed during specific retail time slots to create a ‘calmer atmosphere’ – following a successful trial in 32 stores across eight markets
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Body Care
Sephora launches prize for European beauty incubation to fill support ‘gap’
The LVMH-owned beauty retailer’s new strategic initiative, Sephora Prize, aims to spotlight Europe as ‘a powerhouse of beauty innovation’, providing three years of support across merchandising, brand development and R&D guidance to the winning European beauty brand
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment