How plant-based and superfood ingredients are spicing up toothpaste launches

By Jo Allen | Published: 11-Aug-2022

Brands are brushing up on the benefits of using botanical extracts to link oral care with whole-body health

You need to be a subscriber to read this article.
Click here to find out more.

This article was originally published in the August issue of Cosmetics Business Trend Report

Superfoods like white turmeric and green tea may be kitchen cupboard rather than bathroom cabinet dwellers, but for the latest crop of toothpaste brands, that’s the point.

Non-traditional ingredients, commonly found in other consumable categories, are on the rise in the oral care, with botanical and plant extracts in particular playing a much bigger role in product innovation than they have before.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like